Category: Beauty News

If you’ve been off the internet and away from beauty blogs for the last three days you might not be aware of the implosion that’s happening to Lime Crime and why it’s their fault.

On the 16th of February Lime Crime’s website went offline. Shortly after notices went up on their Facebook and Instagram telling people they’d been hacked. The site had been removed while they investigated.

Then came the comments. People commented saying have been reporting it to Lime Crime since October. Other customers have come forwards on other sites reporting that they were also reporting it to Lime Crime and getting banned for doing so.  So it seems the site was taken down due to overwhelming pressure from customers reporting massive losses. Some of the losses were upwards of $4000.

Originally Lime Crime’s response was this

Yes, this was the original response to the reports for stolen credit card information. It just simply tries to pass the blame.

Slowly through customers comments, it appears the SSL certificate had expired and had not been updated. If you’re not sure what that is, it means any credit card information on the website could be easily seen by hackers, or malicious software. It’s actually a responsibility of the company to keep it up to date. It appears that Lime Crime utterly failed to do this.

Where they have also totally and utterly failed is not immediately sending out notices to their customers via email immediately. This should have been done as soon as there was a hint of something wrong. A responsible company would have done so straight away.

So I blame Lime Crime for the situation they’re in. It is entirely their own fault and by their, I mean Doe. After all, she is the CEO and is therefore responsible for the company and it’s employees actions.

Update: 2018 The posts have long since been removed from their Facebook and Instagram pages. In fact it happened less than a month after the breach so… think of that what you will.

So I got up this morning to find the winners of the Lime Crime and Dolls Kill regram competition had been posted. Then I saw the comments. There were lots and lots of legitimate complaints. Of course there is always a few unnecessarily cruel ones. This is the internet after all, some people use it as an excuse to be nasty.

The rules stated that you may only enter once, you must follow both Lime Crime and Dolls Kill and that it must include the tags #limecrime and #dollskill. Some of these entries did not do these things. They were in fact void entries, never the less they were announced as the winners by Dolls Kill. Something else showed up. They’d all posted in the last 24 hours of the competition. It’s possible for this to be random but it’s also highly unlikely.

It’s important to note here that the winners were in fact chosen by Dolls Kill not Lime Crime. So all Lime Crime needed to do was say we didn’t have anything to do with picking the winners. They could then say we’ll see what we can do about it. Of course in true lime Crime style they didn’t.

Instead of listening to legitimate complaints about it they decided to use emotional manipulation on the people who complained. This is typical of Lime Crime. Even when they have done something wrong (which in this case they hadn’t), they were the wounded party. Their hurt feeling matter more than addressing that their customers are upset.

What are your thoughts?